Why is SEO important for business

 SEO is important for higher searchability and visibility but it offers more real value. Here are 12 reasons SEO should be used by businesses to help them take their brand to new heights.

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will increase website visibility and searchability. But, what real value does it have? SEO is what makes it so important.

These 12 reasons show that SEO is important for any business, no matter how big or small.

1. Organic Search is most often the primary source for website traffic

Organic search is a huge part of most business's website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

Google holds a significantly larger share of search market than its competitors Yahoo, Bing Baidu Yandex DuckDuckGo, Yahoo! and Baidu.

That's not to say that all search engines don't contribute to a brand's visibility -- they do -- it's just that Google owns about 75 percent of the overall search market. It's the clear-cut winner and therefore its guidelines must be followed.

The 25 percent that is left by other engines is still valuable for brands.

Google is the number one website (and the first in the United States) and it is also the most popular email service provider in the entire world (with over 1 million users). YouTube is second in search engine traffic.

We know the overwhelming majority of people worldwide who have access the internet visit Google at the very least once per day to seek information.

Google and other search engines are going to make a brand more visible. Quality SEO and a high-quality website takes brands there.

2. SEO Builds Trust & Credibility

An SEO strategy implemented by a professional SEO company in Abuja will work to build a solid foundation for a beautiful website.

Authority in search engines like Google is dependent on many factors. These elements, in addition to the ones mentioned above, are what help build authority over time.

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

Establishing that authority will be more beneficial for a brand then most digital optimizations, if they are not already. Unfortunately, trust and credibility are not built overnight. Authority is earned, and it's built over time.

A brand is a source of authority. It requires patience, effort, dedication, and perseverance. Customers can also trust a brand if they offer quality products or services.

3. Good SEO is also associated with a better user-experience

Everyone wants greater organic rankings and visibility. Few realize that optimal user experience is a big part of getting there.

Google has mastered how to interpret positive and negative user experiences, and this has made it a critical element of a website’s success.

Customers know what they need. There'll be a problem if they can't locate it. Performance will suffer.

Google has evolved to be more than just an answer engine. They now offer the users the information they are searching directly on the SERPs (search Engine Results Pages). This is a good example of creating a positive user experience.

It's designed to allow users to quickly find the information they are searching for with fewer clicks.

Quality SEO promotes positive user experiences, which in turn can work in a brand’s favor.

4. Local SEO means increased engagement, traffic and conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses' success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations can be used to target specific communities, cities and regions or even entire states. This creates a feasible medium for a brand to communicate on a local basis.

SEO companies do this by optimizing the brand's website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand's Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie's List (among others), depending on the industry.

5. SEO Influences the Buying Cycle

Customers do their own research. The internet offers buyers the greatest advantage.

SEO strategies can be used to convey your message for excellent deals, breakthrough products and/or/or services. This will make a big difference in how customers perceive you and what you offer them.

When done correctly, it will have a positive influence on the buying cycles.

In order to make a lasting connection, brands must be easily found in the locations they are needed. Local SEO helps increase visibility and allows potential clients to find the answers.

6. SEO Best Practices Are Continually Being Updated

While SEO tactics are great for a brand's website, and on its digital properties generally, they can't be used for a long-term engagement due to budget constraints or other factors. If the site doesn't get re-evaluated over time, other hindrances will cause it to fall behind.

Google decides how the search market evolves. Google monitors the constant changes for improvements to stay ahead of other competitors and, hopefully on Page 1.

Brands will benefit by being proactive and monitoring algorithm changes.

Google's algorithm updates are thousands per year, and we all know that. If you fall behind, it'll be very difficult to get your feet back. SEO professionals can help ensure this happens.

7. Understanding SEO Can Help You Understand the Web Environment

It can be difficult for people to keep up to date with the changing landscape of the World Wide Web.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Brands will benefit from knowing the Web environment including what tactics are being used by similar businesses in the area and their competitors.

8. SEO Is Relatively Cost-Effective

It's true, it does cost money. All the best items do cost money, right?

SEO is a relatively low-cost option, and it will have a significant impact on a brand's bottom line and benefit.

This isn’t a marketing cost, it is a business investment. An SEO implementation that is well executed by an SEO company in Abuja will continue to work for years. Like many things in life, SEO will only get better as it is given more attention and invested.

9. It's an ongoing strategy

SEO can and will make a positive impact in the first year. Some actions will continue to have an impact for many years.

Yes, it is important to stay on top of market trends as they change. Websites that don't have extensive SEO recommendations in place will be able to improve from simple SEO best-practices being applied on honest websites with decent user experiences.

Websites that have invested more in SEO effort, time and budget will be considered more worthy competitors in their market.

10. It's Quantifiable

SEO does not have the same ROI as paid SEO, but you can still measure anything with proper tracking.

The biggest problem is connecting dots on the back end, as there is no definitive way for you to determine the correlation between all actions.

Yet, it is important to understand why certain actions might affect growth and performance.

SEOs must aim to improve these areas. It should not be difficult to connect the dots.

When a company/person is being paid for their services, brands want to know the history of where they came from, where they are now, and where it's going.

SEO has been a huge success. There is no better way to prove it. All of us know that data does not lie.

11. SEO offers new opportunities

SEO experts will always be able to find and exploit new opportunities to help brands shine.

To offer quality SEO to brands, you must involve an SEO team in every aspect of the brand. It's possible to market a brand only if you have the passion and understanding of the brand's stakeholders.

12. If you're on page 1, then you are not winning the Click

SEO is well-aware that SEO doesn't work if you aren't on Page 1 of your organic search results.

A study recently found that the first three positions in an organic search engine ranking position result in close to 40% of all click-throughs. While Page 1 and 2 are able to get clicks at 30%, up to 30% of all results on these pages don't get clicked.

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